1. allows bids, creatives, and keywords based on her various customer groups.
2. Audience solution support reaching to your business goal by some solution for each gold
- Awareness: Detail demographic and Affinity audience
- Drive consideration: In Market Audience, Remarketing list search ads (RLSA), similar audience for search (past visited your web, channel...)
- Increase purchase and loyalty with current customer: Customer match, RLSA (who have one purchase before)
3. Benefit Audience solution: variable bid, Keyword expansion, Creative customization.
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