3 Step to control which searches prompt your ads:
- Step 1: Think like your customer
- Step 2: Think about your business goals
(*) Five match type options for your keywords:
- Broad match: show ads if a keyword (or any variations like misspellings, synonyms, or related searches) are included in a user’s search terms.
- Broad match modified: prompts your ads to appear only if the keyword or its close variations are in any part of the search terms.
- Phrase match: prompts your ads to appear only if the keywords within the quotation marks or close variations of them match.
- Exact match: only show if the search means the same thing as your keyword.
- Negative: ads won’t show if someone includes that negative keyword in their search.
- Step 3: Get Google to do it for you
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