1. Advance your business goals
- drive sale
- Get leads
- Increase website visit
- influence consideration
- Build awareness
- promote your app
2. Benefits of Google Ads
- Relevance: right people, at the right time, with the right message.
- Control: control over your budget, change your strategy, adjust your ad.
- Results: Pay only for results
3. Google Ads campaign types
- Search, Display, Video, Shopping, App.
- Specialized campaign types: Local, Hotel, Discovery
4. Optimize your campaign
- Device target
- location and language targeting
- Bidding and budget settings.
- Ad extensions
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