1. Why you should plan for performance with Performance Planner - Understand the future spend potential of current Google Ads campaigns to help drive budget decisions - Take advantage of seasonality to capture incremental opportunities - Set optimal bids and budgets across your campaigns to help ensure that ROI performance is maximized - Find new opportunities to grow your sales volumes with Google Ads 2. What's the Google Ads Performance Planner? --> new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns. 3. How does the Performance Planner work? - Determines the optimal bids and average daily budget allocations across all of your campaigns to help increase the number of conversions. 4. How does Performance Planner forecast campaign performance? - Forecasting : made up of billions of searches per week — powers our forecast engine. - Simulator : engine simulates relevant ad auctions with query le...
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