10 key in the art of innovation - Guy Kawasaki 1. Make meaning : If you want to change the world, it can make money. But if you want to make money, it could be failure! 2. Make mantra (thần chú) 3. Jump to the next Curve . 4. Roll the Dicee : Great product are also empowering, make you more creative, more productive, enhance you, change meaning your life. 5. Don't worry be Crappy 6. Let 100 Flowers blossom : people are going use your product in way you did not anticipate. Position and brand unimately will depend on customer's decide, not what you decide. 7. Polatize people 8. Churn baby, churn : listening and improvement product. 9. Niche thyself : Product need ensure 2 key dimension: Unique + Value. 10 Perfect your pitch Source: https://www.youtube.com/watch?v=Mtjatz9r-Vc